The Event

The 2022 Fall Petrend Events Pet Product Influencer & Media Showcase brings social media influencers and the press directly to you for the day. We pitch pet and pet-related brands and their products to social media influencers and representatives from national and regional magazines, TV segment producers, newspaper reporters, bloggers, and trade and freelancer writers who write ongoing feature and product stories.

Event Date/Time
Wednesday, January 18, 2023
12:00 PM – 6:30 PM PST

Location
W Hotel Los Angeles –
West Beverly Hills,
CA

How can my pet product company participate?

  • Meet social media influencers as well as media working on Fall, Winter and Spring features. Distribute your press kit, product samples, and more!
  • Let social media influencers and media come to you. Rarely do you have the opportunity to have multiple media outlets in the same room!
  • For photo opportunities, we’ll have a staff photographer on hand to take photos throughout the day. From product shots to photo opps with celebrity/influencer guests, you can use these photos on your website, Instagram and Facebook pages, media kits and more!
  • For social media reporting, we’ll have our social media expert on hand to take photos of you, your products, and your interactions and demonstrations with our guests throughout the day.

  • Marketing kits, brochures, sales sheets, and press kits. Make sure you bring at least 75 cards with a link to your press kit and product shots in Dropbox.
    • Business cards
    • Samples for celebrities, influencers and media (see below for more information celebrity/influencer gifting)
    • Wear comfortable shoes, the dress code is casual chic, but be sure to come dressed for media interviews. We might have camera crews attending!

Each guest will receive an event gift bag as they enter the event. As they visit each vendor table, place your time in their page. You don’t need to supply any gift bags for guests unless you item is oversized and needs a specific-sized bag.

The cost to participate is $2,500.00 which includes one 6-foot table, two chairs, one tablecloth, beverage service, invitation and collateral materials, press release, media pitching and social media (Instagram, Facebook and Twitter), photographer, social media expert, photo like, press list and website inclusion.

*Please note, we use our best efforts to pitch social influencers and other media guests. You will have the full media and celebrity guest lists, with contact information at least three days after the event. For broadcast stories, we will send you the clips after they air.

We accept payment via check, Zelle, PayPal and Square only. All credit card payments include a four (4) percent service charge. We do have a cancellation policy, noted in the event contract.

Once participation is finalized, we will send you an event contract outlining the payment structure and participation guidelines. This contract will be signed by both parties and you will receive a copy for your records.

Charlotte Reed, Event Director, Petrend Events, 917-843-5742 (cell), char@charlottereed.com

Pet Product Influencer & Media Showcase

W Los Angeles - West Beverly Hills
January 18, 2023

Demo the latest pet products in person, learn about the latest pet industry trends, collect press kits, product samples and gift bags.

This event is not open to the public; it is for qualified media and invited guests only.